Tucson, October 22, 2025
Tucson residents celebrated the launch of Evan’s Oro Negro, a startup that specializes in ethically sourced coffee, at the Tucson Farmers Market. The debut saw impressive sales exceeding 500 pounds of coffee, with the brand’s commitment to donating 10% of profits to local youth programs. Founded by former barista Evan Morales, the company emphasizes community support and sustainable practices using Arizona-grown beans. As it prepares for cafe distribution next month, Oro Negro sets out to impact the $5 billion specialty coffee market.
Tucson, AZ – Local Startup Evan’s Oro Negro Debuts Ethically Sourced Coffee at Farmers Market
Tucson residents witnessed the launch of Ev an’s Oro Negro, a new startup specializing in ethically sourced coffee, at the Tucson Farmers Market on Saturday. The debut attracted significant attention, with initial sales exceeding 500 pounds of the product. Founded by experienced barista Evan Morales, the brand focuses on community support by directing 10% of profits to local youth programs. This initiative positions Oro Negro as a fresh entrant in the competitive $5 billion specialty coffee market, highlighting sustainable practices and local involvement right from the start.
The event marked a key milestone for Morales, who has built the company around principles of ethical sourcing and neighborhood reinvestment. The coffee lineup includes unique blends that incorporate Arizona-grown beans, blending regional flavors with high-quality standards. Sales during the debut were brisk, reflecting strong community interest in products that align with local values. Distribution to local cafes is set to begin next month, expanding the brand’s reach beyond the market setting.
Community Focus Drives the Brand’s Mission
At its core, Evan’s Oro Negro aims to make specialty coffee a tool for positive change. A portion of every sale contributes to youth initiatives in the Tucson area, fostering education and development opportunities for young people. This model addresses broader concerns in the coffee industry, where ethical sourcing often takes a backseat to profit margins. By prioritizing community reinvestment, the startup differentiates itself in a market crowded with large-scale producers.
The debut not only showcased the product but also emphasized the importance of supporting local agriculture. Arizona-grown beans in the blends connect consumers directly to the region’s farming heritage, appealing to those seeking authentic, homegrown options. This approach could resonate in Tucson, where farmers markets serve as hubs for sustainable goods and community gatherings.
Entering the Specialty Coffee Landscape
The specialty coffee sector, valued at $5 billion, continues to grow as consumers demand transparency in sourcing and production. Evan’s Oro Negro enters this space with a clear strategy: quality products backed by social impact. The rapid sales at the launch suggest potential for quick adoption among Tucson’s coffee enthusiasts, who frequent markets for unique offerings.
Logistically, the startup plans to roll out its blends to cafes starting next month, allowing wider access without compromising on ethical commitments. This expansion phase will test the brand’s ability to scale while maintaining its focus on community benefits. Early indicators from the market debut point to a promising trajectory, as the 500-pound sales figure surpasses expectations for a first-time vendor.
Broader Context of Ethical Coffee Trends
Tucson’s vibrant farmers market scene provides an ideal platform for startups like Evan’s Oro Negro. These markets often feature products that emphasize local sourcing and sustainability, aligning with the brand’s use of Arizona beans. The initiative comes at a time when ethical consumption is gaining traction nationwide, with shoppers increasingly favoring brands that support social causes.
For Morales, the launch builds on years of experience as a barista, translating hands-on knowledge into a business model that benefits the community. The dedication of 10% of profits to youth programs addresses gaps in local support systems, potentially setting a precedent for other food and beverage ventures. As distribution ramps up, Oro Negro could influence how Tucson cafes curate their menus, prioritizing ethics alongside taste.
In the larger specialty market, Oro Negro’s entry highlights a shift toward purpose-driven businesses. With its blend of regional ingredients and reinvestment strategy, the startup represents a microcosm of evolving consumer preferences. The debut’s success underscores the appetite for such models in Tucson, where community ties run deep.
Looking ahead, the brand’s next steps involve securing partnerships with cafes and monitoring the impact of its donations. The initial sales momentum provides a solid foundation, while the ethical framework ensures long-term appeal. In a market driven by both flavor and values, Evan’s Oro Negro appears well-positioned to carve out its niche.
Frequently Asked Questions
What is Evan’s Oro Negro?
Ev an’s Oro Negro is a local startup in Tucson specializing in ethically sourced coffee, founded by barista Evan Morales.
Where did the debut take place?
The debut occurred at the Tucson Farmers Market.
What are the initial sales figures?
Initial sales exceeded 500 pounds of the product.
How does the brand support the community?
The brand donates 10% of profits to local youth programs.
What makes the coffee blends unique?
The blends feature Arizona-grown beans.
When does distribution to cafes begin?
Distribution to cafes begins next month.
What is the value of the specialty coffee market?
The specialty coffee market is valued at $5 billion.
Key Features of Evan’s Oro Negro
| Feature | Description |
|---|---|
| Founder’s Background | Founded by barista Evan Morales |
| Product Focus | Ethically sourced coffee with Arizona-grown beans |
| Community Contribution | 10% of profits to local youth programs |
| Debut Sales | Exceeded 500 pounds |
| Market Positioning | Contender in $5 billion specialty coffee market |
| Expansion Plans | Distribution to cafes begins next month |
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